Understand the importance of communication and negotiation in marketing and sales success. Learn verbal and non-verbal communication techniques to build rapport and trust. Master the art of persuasion and active listening in customer interactions. Develop effective negotiation strategies for win-win outcomes. Explore conflict resolution and objection-handling in business settings. Practice real-world communication and negotiation scenarios to strengthen confidence.
The Communication & Negotiation Skills in Marketing course is designed to help professionals enhance their ability to communicate effectively, influence decisions, and close deals confidently. In today’s customer-centric world, success in marketing depends not only on strategy but also on your ability to connect with people, understand their needs, and reach mutually beneficial agreements.
This program combines psychology, communication theory, and practical exercises to build essential soft skills for marketing professionals. Learners will explore techniques for persuasive communication, effective presentations, emotional intelligence, and negotiation planning. Interactive case studies and simulations help participants apply these techniques in real-world marketing and sales situations.
This course is ideal for sales professionals, marketing executives, team leaders, and entrepreneurs who want to improve their communication impact, handle negotiations strategically, and strengthen long-term business relationships.
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