Understand the core principles and methodology of inbound marketing. Learn how to attract leads through content marketing, SEO, and social media. Develop strategies for lead nurturing, conversion, and customer retention. Explore tools like HubSpot, email automation, and CRM integration. Gain hands-on experience in creating marketing funnels and campaigns. Build a complete inbound marketing plan that aligns with business goals.
The Inbound Marketing Strategy course introduces learners to one of the most effective and customer-centric approaches in modern marketing. Unlike traditional outbound marketing, inbound focuses on attracting customers naturally by providing valuable content, solving problems, and building trust throughout the buyer’s journey.
Through this program, learners will explore each stage of the inbound methodology — Attract, Engage, and Delight — using real-world tools and techniques. Topics include content marketing, SEO, email automation, lead nurturing, and analytics. Students will also gain hands-on experience developing inbound campaigns using CRM and marketing automation platforms.
This course is perfect for marketing professionals, entrepreneurs, business owners, and students who want to master modern digital marketing techniques that drive qualified leads, improve conversions, and strengthen customer loyalty.
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