Understand the role and importance of personal selling within the marketing mix. Learn the stages of the personal selling process — from prospecting to closing and follow-up. Master effective communication, persuasion, and negotiation techniques. Explore relationship-based and consultative selling approaches. Gain insights into buyer psychology and customer behavior. Develop sales presentations and strategies tailored to customer needs.
The Personal Selling in Marketing course is designed to provide a deep understanding of the interpersonal and strategic skills required to succeed in modern sales environments. Unlike mass marketing, personal selling focuses on building one-on-one relationships that influence purchasing decisions and create lasting customer loyalty.
This program explores every stage of the selling process — from identifying prospects and presenting value propositions to handling objections and closing deals. Learners will also study psychological and behavioral aspects of consumer decision-making, helping them tailor their sales approaches to meet customer needs. Real-world case studies, role-playing exercises, and interactive simulations are included to enhance practical experience.
Ideal for sales professionals, marketing executives, entrepreneurs, and customer service representatives, this course equips participants with the tools and confidence to communicate effectively, build rapport, and achieve measurable sales success through ethical and customer-centered selling.
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