Understand the principles and functions of effective sales management. Learn how to design and implement sales strategies that align with business goals. Develop skills in sales forecasting, pipeline management, and performance analysis. Explore leadership techniques for motivating and coaching sales teams. Gain insights into negotiation, customer relationship management (CRM), and key account handling. Master data-driven decision-making and digital tools to enhance sales performance.
The Sales Management and Leadership course provides a comprehensive understanding of how to build, lead, and sustain a successful sales organization. In today’s competitive business environment, sales managers must combine strategy, leadership, and technology to achieve consistent growth and customer loyalty.
This program covers every stage of the sales management process — from strategy formulation and forecasting to performance evaluation and coaching. Learners will explore how to set realistic targets, manage sales pipelines, analyze results, and lead teams that exceed expectations. Practical case studies and real-world projects will help participants apply concepts to real business challenges.
This course is ideal for sales professionals, managers, entrepreneurs, and business leaders who want to enhance their ability to manage people, processes, and profits effectively. By the end of the program, participants will be equipped with the leadership and analytical skills needed to drive sustained sales success.
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